Creative Direction
The Vision
TEN GRAND™ is not trend-driven. Each collection is built from a single editorial premise — a conviction about what clothing should do and how it should feel to wear it.
SS/26
The Premise
A collection built on the idea that restraint is its own form of expression.
The Aesthetic
Design Principles
01
Form Follows Function
Every detail must justify its existence. Decoration for its own sake has no place in a TEN GRAND™ garment.
02
Monochrome as a Palette
We work within a deliberate colour range. Neutrals are not a limitation — they are a discipline.
03
Proportion Over Pattern
The cut is the statement. We invest in pattern-making, not print.
04
Texture as Detail
When colour is removed, texture speaks. We select fabrics for their visual and tactile character.
